Referral and Past-Client Marketing for Remodelers
Your next project is probably next door to your last one.
Happy clients remodel again and tell their friends, but only if you stay in touch. We build simple programs that keep your company present with past clients, their neighbors and your trade partners.
Sound familiar?
Where most remodelers get stuck.
Out of touch
Clients who loved you three years ago can't remember your name today.
Referrals by luck
Word of mouth happens, but nothing makes it happen more often.
Missed neighbors
A whole street watched you work, and nobody followed up.
What's included
The full scope, handled for you.
- Past-client email newsletter in your company's voice
- Anniversary and maintenance check-ins
- Neighborhood campaigns around active and finished projects
- Yard sign and job-site signage strategy
- Referral programs that make it easy to recommend you
- Trade partner outreach to designers, realtors and architects
In your request queue
Requests you could send us.
Past-client and referral marketing is part of every partnership, not an add-on. Here are examples of the requests a remodeling company might send, one at a time, whenever it needs them.
- 1"Send a postcard to the neighbors around the Maple Street project"
- 2"Write a holiday email to every past client"
- 3"Create a one-pager for interior designers who refer to us"
- 4"Design new yard signs with a QR code to the project"
Questions
Good to know.
How often should we contact past clients?
Usually a monthly or quarterly email, plus a few personal touches a year. Enough to stay remembered, never enough to annoy.
Do referral rewards work?
They can, when kept simple and genuine. We help you design a program that fits your brand and local rules.
Also part of every partnership
All services →Website and project portfolio
A site that shows off your best work and turns serious homeowners into booked consultations.
Local SEO and Google Business
Show up when homeowners nearby search for a kitchen remodeler or design-build firm.
Google Ads and Local Services Ads
High-intent search campaigns tracked to estimates and signed projects, not just clicks.
Let's see if we're the right fit.
Start with a complimentary growth review. If your market is open, we'll talk about what a partnership could look like.